![]() You must know your enemy, right? Along with good logos, we’ve collected poorly designed emblems. ![]() Share your opinion in the comments! Which emblems have impressed you most? We have collected dozens of corporate logos that are great examples of high-quality graphic design. Examples of cool company logosįor the most part, logos convey a certain message (for instance, information about the quality of services that the company offers). Consistency in your logo design can ensure that your corporate image will remain identifiable and recognizable throughout the years.Īre you ready for another dose of inspiration? Take a look at beautiful, creative logos that prove graphic design is an art in itself. Clients get used to logos and build emotional relationships with them. While reinterpretation of a corporate identity is never a false step, try to find design solutions that reflect the core of your brand. Johnson & Johnson has retained its logo for over a century! Although these companies may alter their designs from time to time, the changes are insignificant. Many companies, such as Apple, Johnson & Johnson, and General Electric, have stayed loyal to their old logos. Look at the Nike logo it’s a good example of a simple yet effective approach. This is true of colors, fonts, and the number of elements. This rule and the previous one seem to be contradictory but, in fact, they complement each other. At the same time, don’t be afraid to create a memorable emblem that could enter the spotlight. Of course, you must avoid an over-the-top design. Don’t be afraid to make a strong impression Only 16 percent of those surveyed think this is not a strict rule. How does your logo define your business?Īccording to our study, most entrepreneurs believe that a logo must reflect and fit your industry. For example, when you look at the JPMorgan Chase logo, you immediately understand that it stands for an influential company that enjoys an excellent reputation gained over years of hard work. The symbol must convey the essence of your business, while highlighting its key features. What conclusions can an entrepreneur draw from the stories told above? Decide what your logo must tell your audience about your brand. What are they? Let’s find out below! What can we learn from these logos? The variety of logos discussed above were developed through the use of similar rules. The result was good, and IBM is still loyal to this version of its logo. To create a dynamic and flexible image, he added stripes to it. In 1972, Rand was asked to revamp the image once again. The new design emphasized stability and reliability as the brand’s key benefits. In 1956, famous designer Paul Rand made the IBM letters black and massive. In 1947, when the brand revamped its technology, the circular emblem was replaced by the IBM abbreviation, which has become the company’s symbol. The exquisite CTR logo, with its sophisticated, airy font, was replaced by bulky text saying, “International Business Machines” (with a special emphasis on the word “International”). The 1924 logo was an updated version of the 1911 emblem that CTR used. The new name had a more modern feel to it. The logo of General Electric, a major equipment manufacturer, has not changed much since the foundation of the company in 1892. This list of famous companies includes such brands as: General Electric We have collected the most outstanding examples of cool logos that have helped many companies become industry leaders. We’ll start with examples of good logos you’ll find them in the next part of this article.
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